DECORADOR® is a low-cost, highly-differentiated and diversified multi-channel home furnishing and home décor retail brand in Poland. Each of its three channels; e-commerce, In-home Sales & Services™ (IHSS) and brick & mortar stores are separate foundations for creating new high-profit revenue streams outside the realm of plain vanilla retail making competition less relevant. A unique product Selection, a Savings of the Clients’ time & money and Service, above & beyond, ‘1 Client @ a time’™ captured market share overnight in Warsaw, Poland.
Profitability will be attained quickly with the relaunch of e-commerce, the In-Home Sales & Services™ (IHSS) channel country-wide and a network of nine small low-cost stores located in the densely populated suburbs and popular shopping malls in Warsaw. The Brand saturates its chosen markets with three store prototypes – a store for any size and demographic market.
After the initial profitability milestone is attained, DECORADOR® will submit an application to the European Bank of Reconstruction and Development (EBRD) for a EUR 5,000,000 equity investment and a EUR 1,000,000 line of credit. DECORADOR’S franchise markets outside of Poland are the same markets as the EBRD. The Company may also complete an initial public offering (IPO) on the Warsaw Stock Exchange (WSE). ARSS, a Polish franchise consulting company and Babylon International Solutions of Dubai, UAE have been retained to market and oversee the implementation of the DECORADOR Master Franchise System™ in the CEE and MENA regions, respectively. One hundred fifty-nine low-cost company and franchisee stores will be opened throughout Poland over five years.
Note: The first Decorador S.A. startup and 38,000 sq. ft. Decorador store were funded by the Founder and the European Bank of Reconstruction and Development (EBRD) through a Polish venture capital fund. The first 38,000 sq. ft. ‘plain-vanilla’ Decorador store, without e-commerce and In-home Sales & Services™ (IHSS) channels generated sales of $6,000,000 at a 38% gross margin. The startup and the first store were opened in 180 days – a quick and cheap (low-cost) startup.
Early investors in the $5,000,000 private placement for Poland may earn a return of 7 - 10 times investment.